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Proptech Platform

Client
MetroProp
Industry
Real Estate
Project Type
Full-Stack Platform
Services
Proptech Platform
Backend Engineering
Cloud & DevOps
Outsourcing
Product Discovery & Strategy
QA & Testing
UI/UX Design
Web Development

MetroProp is a real estate data aggregation Proptech platform engineered to inject genuine transparency into the buying, selling, leasing, and development markets. Diverging from traditional portals inundated with rudimentary listings, MetroProp pivots its User Experience (UX) towards the analysis and comparison of true value per square meter ($/m²). Dibrand LLC undertook the comprehensive development of the MVP, architecting from the ground up a scalable infrastructure encompassing four distinct portals (Public, User, Real Estate Agencies, and Super Admin), synchronization with CRMs for over 500,000 properties, and a secure ingestion API for commercial partners.

The challenge

Saturation and Lack of Transparency: The online real estate market lacked clear tools for comparing the true value of properties, relying solely on total prices that did not reflect the surface area-to-price ratio.

Multitenant and Multirole Complexity: A platform with 4 independent interfaces (+30 UX/UI screens) needed to be constructed within a record timeframe: an interactive Public Portal, a Registered User Dashboard, a Backoffice for Real Estate Agencies (B2B), and a Super Administrator Panel.

Massive Data Handling: Synchronize an initial volume of +500,000 properties from external CRMs (Tokko Broker, Adinco, Xintel) and expose a secure ingestion API with API Keys.

Solution

Distinctive UX/UI Focused on $/m²: Designed a dual-view search engine with interactive Google Maps integration and optimized cards that highlight computed price-per-square-meter metrics.

Scalable Full Stack Architecture:

  • Frontend: Responsive SPA developed using React.js and TypeScript.
  • Backend: Robust RESTful API in Node.js / Express.js featuring a data abstraction layer and PostgreSQL database tuned for complex sorting queries.

Cloud Infrastructure on AWS:

  • EC2 & Docker: Containerized backend execution and PostgreSQL hosting.
  • S3 & CloudFront: Global CDN delivery for static assets and property imagery.
  • Route 53 & Elastic Load Balancing: Multi-domain routing (metroprop.co / metroprop.com.ar) and automated SSL traffic distribution.

Comprehensive B2B & B2C Backoffice Ecosystem:

  • Personalized email alerts and saved searches for buyers/renters.
  • B2B Real Estate Portal (lead management, agent management, manual listing, billing).
  • Super Admin Panel for platform moderation, commercial subscription plans, targeted ad banners, and partner API key generation.

BUSINESS IMPACT

Successful Delivery of a Highly Scalable MVP: Deployment of a robust platform engineered to process over 500,000 real estate properties in real-time.

100% Intellectual Property Secured: A clean, modern codebase, free from technical debt and legal risks.

Proptech Hub Model Validation: Establishment of proprietary ingestion APIs, positioning MetroProp as a central synchronization node for multiple Latin American market CRMs.

Commercial Guarantee and Quality Assurance: Implementation of a 60-day post-delivery support period for bug resolution, underpinned by Agile development methodologies and continuous QA.

Tech stack

ReactNode.jsAWSTypeScriptFigmaPostgreSQLJavaScriptQA Manual AnalystMicroservicesDockerDevOps AWSCI/CDGitOpsGitHub ActionsGitHub
Consultation Background

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PHONES: +54 9 11 2452 2696     +54 9 11 6593 9115

USA

Sheridan, Wyoming

Argentina

Escobar, Buenos Aires

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